The cognitive dissonance one experiences when going to buy a red bull because of the craving of its heightened physiological and psychological effects; only to arrive at the price, realizing that the company is run by a bunch of d-bags who are under the illusion that their product is like buying gold; and thus resorting to one of two options; (1) buying nothing at all, or (2) buying a less effectual alternative Monster.
friend 1: Dude, why are you crashed out on the couch?
friend 2: I'm in a state of Red Bullion. when I saw the price, I bought a few Monsters for the price of one Red Bull.
friend 1: It's like buying gold, aint it; its BS
friend 2: It's for girls, thats why they charge so much. Apart from them being D-bags their product.
friend 1: Monster is overall kooler anyway, and their not a bunch of D-bags either when it comes to the illusion of their product
friend 2: Agreed.
friend 1: Just buy Monster