Rawrness comes from the creature Rawr. If you don't know who Rawr is, this is him. ("\(O.o)/"). Rawrness is often used as a adjective, meaning "sexy" or "hot" also "hawt". It can also be used as a noun.
"You are not worthy of the Rawrness!"
"Rawrness.. He's hawt!"
Awesome with a touch of SWAG and Unicorns.♥
That bag is rawrness