Common in online dating. When someone uses a group photo with a hotter friend for their profile photo, making it unclear to potential suitors who the profile is for, thus creating undo interest in them. The classic bait-n-switch.
Frank: "Billy, how was your date?"
Billy: "Not good."
Frank: "I saw her profile pic. She looked pretty cute..."
Billy: "Nah, turns out my date was the other girl in the pic. The cute one was just playing Photo Wingman."
by Ol Codger March 22, 2013

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