Top Definition
A "phat number" is some marketing sales buzz factoid that is true in a specific context but mis-leading the audience in a deceptive way.

For instance saying something is 99% fat free, is true but a useless number as the sugar content is usually more important and is manufactured into foods at un-healthy levels.

Phat numbers are also commonly used in IT circles when large corporations (Microsoft/IBM/Oracle) are trying to sound up beat about their market share.
Saying McDonalds burgers have only 6% fat. (But 60% carbohydrates) is a phat number.

Saying that sweet yoghurts are 99% fat free is another phat number, because it's the sugar that makes you fat.

Detergents with claims that their product "Contains no phosphates" or 0% phosphate, when the fact is that phosphates do not exist in any detergent, so it's a phat number.

Saying something is "free" or 0 dollars when you need to hand over a credit card number before signing up, makes 0 (zero) a phat number.

IBM reports they have acquired 18000 new customers is a phat number as they do not qualify what is a "new customer". Is it clients who upgraded s/w ? or clients who have not had IBM s/w before ? Very ambigous so it's a phat number.
by giuliocc January 18, 2010
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from We'll never spam you.