The theory of Dressing up the arts. It is bringing music back to an intelligent medium. It means returning to roots like Led Zeppelin and Pink Floyd, Tupac and Dylan, and rethinking alternative music and grunge. The new era is crisp and has meaning. Also "Penguinization".
Fuck "My Humps" and "london bridges"- Did you see Dave Mathews Band? Thats the Penguin Revolution right there.