Top Definition
When somebody chooses a brand based on its obscurity.
"Why do so many hipsters wear NuBalances? My grand dad wears those!"

"It's the PBR Effect."
by mickeytherat June 26, 2009
5 Words related to PBR Effect

Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from daily@urbandictionary.com. We'll never spam you.

×