Nova Usagi, or 'Nova Rabbit', is the mascot of the latest ad campaign by Japanese eikaiwa company Nova. It's a strange hot-pink bunny with a yellow beak for a mouth, can be found singing his own weird song in the adverts he appears in - 'ippai kikete, ippai shabereru' - translated - 'you can hear a lot, you can speak a lot'.
Massively popular in Japan, and seen as incredibly cute, since his appearance the merchandising has made a few hundred million yen for Nova. Nova Usagi Chan also has his own cd, which features many remixes of his strange little song...
Massively popular in Japan, and seen as incredibly cute, since his appearance the merchandising has made a few hundred million yen for Nova. Nova Usagi Chan also has his own cd, which features many remixes of his strange little song...
by Nova Usagi October 13, 2003