Equalization of people, companies, and other forces powered by the Net.
The New England Consulting Group originated a term to describe this phenomenon ... "Netralized." "Netralization" is the neutralization or equalization of power due to the Internet. Traditional Marketers and Retailers have been “netralized” ... just like the Winchester repeating rifle neutralized the buffalo and the Indian tribes.
by Maverick Marketing April 17, 2009