To write a story on a web site (the more respectable and prominent the better) that is complete and abject bullshit. From a famous incident involving Slate magazine where a writer wrote a story positing a sport involving fishing rods, oranges and simians, and (surprise!) it all turned out to be fabricated.
Obama is really the love child of Raquel Welch and Sammy Davis Junior? Interesting theory, but I think you're monkeyfishing.