The time that passes from the birth of a meme (usually on 4chan or Reddit), until it is popularized and ruined by normie scum (usually on IFunny and Facebook).
"These Italian memes are quickly reaching their meme half-life"
"Yeah, but at least they weren't stillborn, like Cash Me Ousside."
"Yeah, but at least they weren't stillborn, like Cash Me Ousside."
by EarthDragon1 March 27, 2017