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1.
To gather qualitative and quantitative data at the same time, weighting both as equally important. To gather measurements and information.
Our management team created this word after several discussions on which information was going to be the most important in reviewing what our customer values. After several chocolate in my peanut butter discussions, we said we needed to gather measurements and information and placed measuremation in our strategic plan.
by Charles Geo November 25, 2009