Term for having to settling for Mavericks instead of your usual cigarettes (eg. Newports, Marlboro, Camel, etc...) due to the rise in cost for a pack of cigs.
Garrett: dude let me bum a cig
Doug: ok... but they're Mavs, I can't afford Marlboros anymore
Garrett: oh, that sucks... I'll take one anyways
Doug: damn, i'm feelin' the maverick struggle