mtv finds new home for their foul programing for the brainless masses

Sister channel to MTV that now sucks almost as much as MTV

One of the devious marketing spawns from MTV headquarters (While claiming to show music videos 24/7) shows old episodes of "making the video" and other old shows that have been pushed out of MTV's rotation and excessive hip-hop. This premium cable channel has substantially longer commercials than other stations.

In the UK it is an alternative music video channel i.e rock and indie. In Germany and central europe it is a 'pop' music video channel and in America it is mainly what is known in the UK as 'black' or 'urban' music.

In America: A so-called 'alternative' music channel.

In UK: Thanks to SkyDigital, one of the only truly alternative music channels devoted to rock and indie.

A once good music channel before they started playing so much hiphop and not music related crap.

Marketing Television Too!

MTV's brand for viewers with slightly higher IQs. Through filler and commercials, somehow manages to stretch appx. 5 hours worth of programming into a 24 hour period. With the ailing economy and with Viacom's financial losses, MTV Networks formats this way in order to save money.