Top Definition
When a television channel specializing in one type of programming replaces that programming in favor of new shows, usually reality show knockoffs, in order to pander to an "edgier" and "hipper" audience, thus alienating it's core audience. Usually ends with horrible ratings.
Nickelodeon and Cartoon Network have both suffered from the MTV Effect.
by BranChavez January 27, 2011

Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from We'll never spam you.