The confidence one obtains by driving in a Jeep when you normally lack that in an everyday social setting. The biggest losers can ride in a Jeep and still obtain coolness just by the Jeep association. Giving the Jeep wave, head nod, and smile to passing Jeeps also helps you gain that extra cool confidence one normally lacks.
Eddie had Jeep confidence and was able to pick up some girls sipping Coca-Cola slurpies at the local 7-11 while getting gas. With that Jeep confidence he used the pick up line "So you wanna GO TOPLESS in my Jeep," and to his surprise they took off thier tops and jumped in. Wow! Jeep confidence works magic in scoring with the oppiste sex!