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A portmanteau of inertia and entropy. The capital-I to designates that this is an Internet-enabled phenomenon.
Bob: Herb, are you going to come with us to the future of innovation talk - it's about how we can help reinvent the world through design thinking!
Herb: Fuck it, I already found the future and it's Intropy - why waste time chasing dreams when there is an entire universe looking for a way to cope.

Bob: Dang, the Adwords model wins again.
by Bostonian128 February 16, 2012