Is a common appelation for caucasian people living in Russia. Such title is considered as a personality come-down (humiliation) or ethnicity hostility but it is a prevalent mention of caucasians among russians.
1)-I can't bear this hairy and spiteful huch! Lets get outa here!
2)-Look this huch is dressed up in D&G, Armani and Cavalli.
-Don't worry, all these clothes are fake.