Plucking dollar amounts from your ass to justify initiating or killing a project.
We've done the Hollywood math: We'll make $20m by having Tom Cruise play the spy, $20k every time he says "Let's get out of here", $100k for each exploding abandoned warehouse, $5m for the car chase and $10k every time we show a red digital clock counting down to an explosion. And boobies, we need something with $300k rack. Twice.
by afterbirth_of_athena December 08, 2008