The exercise of infusing simple typography, borders and text into a designed composition that echoes brands from the 1950s and earlier. The design method is executed by reflecting a one to two color scheme that easily communicates a certain air of transparency and honesty in packaging, advertisements, logo, collateral, website and any other extension of the brand. Not complicated in structure, easily readable and made popular by The G Brand.
by Foodimentary July 13, 2009