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1.
When someone with at least marginal intelligence chooses to do something completely mindless like watch low quality "reality" television or flip through "US Weekly".
Brother-in-law: "Are you watching Bachelorette?"

Sister-in-law: "It's my one release and the girl is from Charlotte, just like I am."

Wife: "You're getting your dumb on!"
by T-Browser July 16, 2012