A piece of shit ripoff of the Bedazzler. This product allows average people who know nothing about fashion to add cheap plastic gemstones to clothing and almost anything else. This is the reason that soccer moms have cats gemmed all over their 4XL T-Shirts. Created by Cathy Mitchell - the last woman you'd ever take fashion advice from.
I went to Wal-mart today and saw a girl and her mom buying shirts and gemstones. They must be going to use their GeMagic to make those hideous shirts even uglier.