This is the phenomenon whereby a person ingests one food or beverage item while thinking of another, which inevitably throws one for a gustatory loop. (The namesake is from the author's own experience of taking a drink of water while looking at and thinking of Gatorade and his subsequent surprise at the lack of slightly syrupy texture and sugary palate punch.)
After my run, I was lookin' in the fridge for somethin' sweet, ya know, to restabilize my blood sugar 'n all's I found was some OJ behind the milk, 'n then I took a swig a my water, totally thinkin' o' that OJ, 'n I was totally gatorfaked.
by Ohio driver May 18, 2012