Top definition
Someone that decides to boycott something that has been in existence for over a decade just because someone on facebook tells them too.
Hey mate, did you hear about those fickle fools boycotting woolworths because some facebook page told them too?

I understand woolworths and every other company has had BEE policies for ages but some guy on facebook told me to boycott them so I will be a fickle fool and do just what he said.

I've never shopped at woolies but I'll jump on the boycott bandwagon because I'm a fickle fool.
by James Dean88 September 12, 2012
Mug icon

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug