When you're up late at night and you posts on Facebook instantly when they're posted. Essentially it's where the later you stay up, the less people post. Anything after Midnight tends to be Pages posting stupid stuff, but none of your friends actually post interesting content. So when something comes along that's actually cool, or in rare instances like when your friends actually tag you in a post or comment on your status, you get really excited and respond fast. It's a bit like a bell curve, during the day when you get a lot of notifications you're kinda like eh, whatever, and you're barely excited, but the later it gets the more exciting it gets....
It was around 4am when the Facebook Insomniac Effect happened: I was tagged in a video and I found myself bursting into flames, flames of excitement.
by delaware dongle March 25, 2013