Term now used by automakers (Toyota) in an attempt to dress-up what is actually yet another RECALL of their vehicles due to MALFUNCTIONING components caused by SUBPAR manufacturing practices and INEFFECTIVE quality assurance procedures.
Prius owner: "OMG Toyota is awesome; they contacted me to participate in a Customer Satisfaction Campaign. I am so happy to be a Toyota owner! They take such good care of me!"
Ford owner: "You are an idiot."