A new position in the workforce, created by Web 2.0. Basically a normal person (not a webmaster) that can now update and add new things to a web site due to a rich web application being built for them. Adding new items like news, blog posts, etc. has become simple enough that little or no training is required.
A Wordpress weblog installation enables someone with little or no experience to become their own ContentMaster.
by Timothy Mahoney May 5, 2008