Term used to describe a type of Levi's Jeans produced from about 1930 to 1969; logo on famous Red Tab is printed as lEvi (i.e. upper case e) hence the name. Often associated with American West cowboy mythology. Also see hige.
The Japanese have gone cowboy crazy for Big E jeans. I just sold a pair on eBay for $500!
by T Wade October 20, 2005