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When you take the Jenga blocks and create your own tower with them. It takes more skill than regular Jenga since everybody doesn't know where the structurally unimportant blocks are. It also takes skill to create the tower, instead of just turning the container upside down.
Harry: Wow, that looks pretty cool.

Tom: You haven't played Architect Jenga before?
by The_Unoriginal October 29, 2010