Alternative Media Mixology 

The use of components other than alcohol to create a blend and fusion of work that can be seen as artistic. Alternative Media Mixology is specifically that Art of high-end card making using a range of colours, textures and smells which appeal to the senses in new and unique ways.

Notelli.com does some great work, it's like alternative media mixology

Alternative Media Mixology by Notelli November 1, 2011