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to be brought down by the weight of one's own hype
to be hoisted on one's own petard

Stems from the server crashes experienced by Apple Computer on July 11, 2008 during the simultaneous launch of the 3G iPhone, the iPhone and iPod Touch 2.0 OS, and MobileMe, which resulted in chaos at stores and inability to update for millions
"I tried to host a house party last night, but I put it on Facebook and five hundred people showed up. The cops had to break it up with the riot squad."
"Dude, you got a 7/11 fail."
by Sovetskysoyuz July 11, 2008

Words related to 7/11 fail

iphone 7/11 apple fail ipod