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A Twitter tag commonly used by high schoolers in Pennsylvania to refer to the success of their high school football teams. The name comes from the fact that the WPIAL Championship game is played in Hershey.
42-0 win over NA. #rollvikes #roadtohershey

Beat out by CCHS...no longer on the #roadtohershey :((
by Col. Hans Landa September 30, 2011