Sanskrit ford for Gold.

Often attributed to Sri Caitanya Mahaprabhu, because of his perfect golden complexion.

(15th Century avatar of the supreme Krishna)
Gouranga! (Be happy, as it refers to Catanya's preaching on returning to Godhead)
by Declan Proud March 7, 2004
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A word written in large letters on motorway bridges in NW England to alert ambulance drivers to the sites of traffic accidents caused by drivers being distracted by the true meaning of the word painted on the bridge.
Various bridges in the Manchester region have been gouranga'd
by Geoff Black July 24, 2004
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Sometimes appears in spam and on the sides of bridges in some parts of the world.

Means, "be happy". However, most people who are not Hare Krishna find the term to be meaningless, or later find out what it means and think that it is stupid and annoying, particularly given the context in which it often appears.

Therefore, quite ironically, the word has an effect on people who view it or hear it that is diametrically opposed to the one that is intended.
You open your e-mail, and find the following message:

Call out Gouranga be happy!!!
Gouranga Gouranga Gouranga ....
That which brings the highest happiness!!

You think to yourself, "What mindless idiot wrote this? How annoying!" and you promptly delete it.

For that split, fleeting moment, you become pissed off even though the (putative) intention of the e-mail was to put a smile on your face.
by Grape Ape May 19, 2005
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