The theory that states that one judges a
guy/girl's hottness by comparing him/her to those around them. This explains why one would
think someone is hotter when
seen at, say a movie theater, than at school. There are fewer to compare them to.
Guy 1:
Dude, that girl that goes to your school is really hot.
Guy 2:
Naw, that's the
theory of relative hottness. At school she's not that hot.