Area in California. People think it's "all that" and only famous people live there, which in REALITY it's just another city in America. It has just been characterized differently by modern-day pop culture and the media.
Friend 1 (over phone): OMG Hollywood must be awesome!
Friend 2 (over phone): Not really, I wish I didn't move. I'm gonna get quick bite to eat.
Friend 1 (over phone): Where you goin', to some fancy restaurant?
Friend 2 (over phone): No, I'm going to the deli at the corner.