The act of speaking in a way or manner to please people in or about "select" categories; or making something undesireable feel inviting or less offensive.
"Select" possibly refering to but not limited to;
Religion, moral standards, holidays, race, sexual preference, intelligence, home or where one lives.
Not Politically Correct version;
Oh God! I ran over some faggity retarded black kid on my way through the hood headed to a Christmas party.
Politically Correct version;
Oh Almighty Religious Figure! I ran over some slightly homosexual looking mentally challenged African-American kid on my way through the financially challenged possibly dangerous part of town headed to a Winter Holiday party.