A person who has fallen into Apple's iTrap, where by releasing somethin, and then re-releasing the exact same product with minor upgrades, people will effectively buy the same product multiple times:
iPod-->iPod Mini-->iPod Shuffle-->ipod Colour-->iPod Video
Tom: Hey i just bought an iPod mini!
Me: Why? You already have an iPod, and iPod Shuffle and an iPod Colour
Tom:...I...I don't know, i can't stop