A phrase first mentioned in TASTE Magazine (Australia) in 2005. EcoSexy refers to any product or company that adheres to 'Big 3' of new sustainability:
1. It has to be ecologically sustainable
2. It must be socially responsible
3. It has to be cool.
It's not Eco-Friendly. Composting toilets are Eco-Friendly, But do you want that in your house?
A Mercedes that runs on solar power, made in a factory run on green electricity, by people that have considered all aspects of building that vehicle, and actively minimised it's impact on everything . . . THAT's EcoSexy.