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1 definition by Web Reputation Builders

The process of managing your online reputation or “word of mouth” on the world wide web that people use in their decision to find more information about you and/or your business. This process involves utilizing many of the same techniques used in search engine optimization (SEO).
The landscaping company hired a firm to provide reputation management so that customers are given the right first impression when searching for their company online.
by Web Reputation Builders July 28, 2011