Term used in the west country (the west of England from Bristol to Cornwall) to mean absolutely anyone at all. Often used by ladies in shops when speaking to complete strangers.
"Hello my luvver, your pasty costs £1.52," says the lady behind the counter at the corner store to a random truck driver.
"You don't want this bus my luvver," says the bus conductor to a complete stranger.
"We's gots none of them 'ere, my luvver," says the lady at PC World.