A rapper who has exploited the ignorance of the massive consumer culture of rap music, Plies is an entrepreneur who created a goon alter-ego to make money off of people who are stupid enough to buy into his lyrics and the goon lifestyle.
He's also apparently popular and infamous enough that even the internets have started to hate on him.
"Did you read that UrbanDictionary post about Plies? Apparently someone got offended by his (ostensibly unwarranted) success and decided to talk shit about him on a website he will never visit."
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