The exclusive designer brand similar to Abercrombie & Fitch and Jack Wills. Seen usually on private school kids, preps and sloanes. Pricey, but often argues that the style and originality accounts for this. 'The epitome of style.'
Jessica: Did you see that totally hot new boy in Social Studies? Oh so scrummy, yar?
Chloe: Oh yar, he was dressed in head to toe in Tedi Tavare. Simply scrummy.