"To Shapp, verb: to attempt to sanitise one's online image, often in an urgent and/or hasty manner."
Derived from the checkered internet history of British politician Grant Shapps. While serving as a member of Parliament, he did business online as an internet marketing / sales guru named Michael Green. When the press found out, Shapps' sites began disappearing overnight. Guardian columnist George Monbiot ran a contest via Twitter to define the verb "to Shapp." This contest was won by Twitterer Rainbow_Meow with the above definition.
"I've been shortlisted for a job interview - got some major shapping to do tonight!"
"As it turns out, what happens at the donkey sanctuary doesn't stay at the donkey sanctuary. Time to shapp."