Derived from the checkered internet history of British politician Grant Shapps. While serving as a member of Parliament, he did business online as an internet marketing / sales guru named Michael Green. When the press found out, Shapps' sites began disappearing overnight. Guardian columnist George Monbiot ran a contest via Twitter to define the verb "to Shapp." This contest was won by Twitterer Rainbow_Meow with the above definition.
"As it turns out, what happens at the donkey sanctuary doesn't stay at the donkey sanctuary. Time to shapp."