A company that allows artists on youtube to monetize their online music videos with the use of 5-15 second ads. In exchange, the videos are free to watch and are always high quality, never being less than 360p and commonly being as high as 1080p.
For some reason it has gained a large amount of irrational hatred because of the apparent "corporate" feel it gives to youtube, a company owned by a corporation. For some reason people find it crazy that an artists would want to earn some compensation for their popular and free to view videos, especially considering Internet is largely surpassing television and most music channels are notorious for never playing music videos anyway, and that "option" leaves you with 2-3 minutes of commercials.
Vevo is only applied to singles, the music videos which would garner the most attention, so its understandable that the artists would want to be able to profit off of its popularity without purchases. Also, ads before videos are short, never lasting more than 15 seconds, and many lasting only 5 before allowing the viewer to skip. For some reason though this waiting is too much for the "entitled" viewer.
Vevo isn't a sign of greed, but advancement in the industry. Music video fans can now view any video they want, in high quality, and only be separated by mere seconds of ads, and not be charged a dime, and the artists can receive the revenue they have earned.
People trying to make money off of something they put effort into? RIDICULOUS!
Person 1: Oh god, not another vevo vid!
Person 2: What, you hate vevo?
Person 1: Yea, of course, so many stupid ads, I just want to watch the video.
Person 2: What's wrong with vevo, the artists are getting the money they rightfully deserve, especially considering most people don't even BUY music anymore.
Person 1: Yea but still, youtube is just a big corporation now.
Person 2: Youtube always was a corporation, and by the way, the ad's already done, put it to 720p.