To present an incident in a particularly slanted or biased manner. Originated from the game of pool, wherein if one shoots the ball from the side to put “spin” on the ball, it will go into the desired hole. To properly “Spin” a story, one should employ a “Spin Doctor”.
“Spin Doctors” are frequently used by politicians to help write a slanted story which presents a “fact” in a far different way than most people would see it, had it been told directly and honestly.
Arnold Schwarzenegger hired spin doctors to write a response to the accusation that he groped women.