1 definition by I'm rich
A clothing store that is ranked somewhere between Urban Oufitters or A/X and Hollister, but before American Eagle or Old Navy, based on the coolness the clothes are believed to possess. The coolness is judged based on what image a person wants to cultivate, and how advertising has effected a person's perception of a certain brand. The only real differences between these different types of chain stores is a) the quality of the clothes can vary, but sometimes not much, and b) the type of salespeople hired and the quality of service.
by I'm rich August 2, 2006