A recording artist whose marketing strategies have de-emphasized the use of creative storytelling and clever rhymes in favor of duplicating the success of "what is hot" hence creating a lack of variety for selling singles as ringtones.
A recording artist who has drained credibility and creativity out of a once-vibrant genre of music with emphasis on "gangsta" attitudes, explicit lyrics, tales of street life and conspicuous consumption. The audience of which is now educated as to such lifestyles and has grown weary to the culture of the rap industry's use of such lifestyles throughout the years for commercialism.
A ringtone rapper sells more ringtones than copies of albums.
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