Urban is a marketing buzzword used in urban renewal districts (
run-down parts areas that
the city has decided to restore into lofts, etc.) to let
people know that their little store is not rural.
In Portland,
Oregon, you can find Urban Fondue, Urban
Grind, Urban Outfitters, Urban Fauna, Urban
Tan, Urban Advisors, Urban Works, Urban Sports, Real Urban Geographics, Urban Tour Group, and Urban Gardener within walking distance of the Pearl District.