1 definition by BiggyG

to send a high-maintenance partner a text message in order to keep them sweet and avoid them getting upset that you are ignoring them.

Similar to a feeding a tamagotchi, you send these texts to keep the relationship alive.
A: You coming to the pub mate?
B: Yeah, of course. One minute though, I just gotta feed the beast first.
by BiggyG June 6, 2010
Get the feed the beast mug.