Replaces "Black Friday" as corporate America jump starts the holiday shopping season one day earlier than normal.
Mom: Now don't forget... Thanksgiving dinner at our house. Same time as usual.
Bud: Can't make it.
Mom: What? Why not?
Bud: The marketing gurus at corporate decided that eating turkey with family and friends is less important than adding another full day of retail sales. The mall is gonna be open on freaking Thanksgiving day. Can you believe it? They're rolling out this whole "Early Bird Thursday" deep discounting promotion to add one more full day of shopping before Christmas.
Mom: I suppose, in some way, it's just a different sort of "family value".