Just a store.
In my personal opinion and experience, a lot of kids that go there think they're badass and so PuNk RaWk/GaWthIk for just buying a simple shirt for $50 or more. Hell, it's just clothes, it won't cure AIDS or make you into a god. But overall, it's just a store.
Chick 1: Oh mah gawd! Look at those cute little pants! And oh, they're on sale so now they're $98!
Chick 2: You can get the same pants for $5 in a thrift store but whatever.